I ran across an interesting article this morning from Imaging Resource. They conducted an interview with Olympus executives. Here is the link to the article. It was interesting to hear Olympus’ perspective of what markets they really cater to. I find it really lines up with my own experience as well. The smaller, lighter, and rugged ethos really lends itself to nature and wildlife. In fact any kind of expedition based photography as well. When every ounce in your pack counts…it is hard to beat M43 system. Any niche you have found your system to cater very well to?